We grant him more power and influence than he actually has. He is not a thought originator. He is not an ideas innovator. He is more of an amplifier guided by a self promoting opportunism. He watches and studies trends and then latches on to the one his native sense tells him is gathering the greatest social momentum. He then takes a gamble and writes a letter but is always careful to craft the missive in a manner that leaves him with an escape route should the trend he us riding on evaporate.