Posted in Uncategorized

Effective Advocacy

BY

NOEL IHEBUZOR AND BILKISU KAMADI

OUTLINE:

u WHAT IS ADVOCACY u WHY DO WE ASK?

u WHAT DO WE ASK FOR?

u TEN PRINCIPLES OF ADVOCACY/ACTION LETTER u ADVOCACY TOOLS WE CAN USE

u SAMPLE LETTER OF ADVOCACY u HOW DO WE ASK

WHAT IS ADVOCACY?

uWhat is advocacy? Key features of Advocacy

A series of political actions, conducted by interested citizens and stakeholders

to transform power relations.

Purpose is to achieve specific changes that benefit a defined population Advocacy is targeted at decision makers

and is a deliberate targeted process for influencing decision making and policy changes

WHAT IS ADVOCACY?

u What is advocacy? For example,

a set of organised activities designed to influence  

Save the children, a children focused organization defines advocacy thus – Advocacy is

ü the i policies rand actionsi of iothers lto achieve positive

in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to:Have their voice heard

WHAT IS ADVOCACY?

uWhat is the purpose of advocacy?

u Advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to:

Ø Have their voice heard on issues that are important to them. Ø Defend and safeguard their rights.

Ø Have their views and wishes genuinely considered when decisions are being made about their lives.

WHAT IS ADVOCACY?

u What is so distinct about advocacy? Eg, how is advocacy different from….? u Lobbying?

u Public relations? u Sensitization?

u Community mobilization? u Social marketing?

u Awareness creation? u Fund raising

Use Group work and discussion approach

WHAT IS ADVOCACY?

u What is so distinct about advocacy? Eg, how is advocacy different from….? The following questions can help us in finding what is distinct about advocacy

u What is the target audience of Public relations campaigns? of Sensitization exercises ? of Community mobilization? of Social marketing? of awareness creation? of Fund raising campaigns

u What are the goals and what activities are carried out for each of these u What power relations are involved

Again, use Group work and discussion approach

WHAT IS ADVOCACY?

uAdvocacy? ??? Three Questions uWhat do we want to change ? uWho can change it?

uHow can it be changed – what action is needed?

These three questions are central to all advocacy efforts

Text Box: 1.1What change do we want? What is going wrong?

uProvide strong, unambiguous evidence

What must change?

uBe very clear about what must stop, what must change

or what alternative solution should be adopted

You can do it!

Text Box: 1.1Who can make that change? Who has the power to make the change?

uBe clear that they can actually make the change

Who are our allies and opponents?

uBe clear about who we work with and who we have to convince

You can do it!

Text Box: 1.1How can we make them change? How are we going to win?

uPick the most effective tactics for your target uProduce a clear and effective plan of action

How will you know if the change has happened?

uProduce a clear plan for advocacy monitoring and evaluation

You can do it!

WHY DO WE ASK?

u For social change u To get committed u To galvanize action

u To move policy change u In our case, girl child

What do we ask for?

u Girl child enrollment u More kids in school

u Complete fee abolition

u Engagement of more female teachers u Better school infrastructure

u More inclusive school architecture

ADVOCACY TOOLS

ACTION LETTER and Policy briefs

uLetters and

upolicy Briefs

are the most frequently used advocacy tools

STEPS TO WRITING AN ADVOCACY/ACTION LETTER

u Identify yourself as a constituent. Politicians are only compelled to respond to constituent mail u Use evidence that is live and relevant

u Be brief and simple. Try to keep the letter to one page or two at the most

u State and report your position. Always state your position in your opening paragraph and again in the closing paragraph u Personalize your letter. If using a form letter make changes to it and make it your own.

u Personalized letters carry much more weight

u Be polite and avoid ultimatums and rudeness. Everyone responds better to praise then criticism. Rudeness does little to create change

u Do not enclose additional material. These are rarely read.

If you have an excellent resource you wish to share, mention it in your letter and offer to send a copy if desired

STEPS TO WRITING AN ADVOCACY/ACTION LETTER

uDo not exaggerate or lie. Stick to facts and personal experiences. Fabrications could ruin your credibility uMake sure your message is timely.

uFOCUS

uMonitoring and tracking

uWho monitors must be ( objective, impartial, accurate and informed uSend a copy of your letter to your local policy makers/CEOs/managers uAcknowledge any response

SAMPLE LETTER

u Your name and address u Date

u Name u Title

u Address

u Salutation (Dear ______ )

u 1st Paragraph: Let the reader know what your concern is.

u 2nd Paragraph: You need to let the reader know the importance of your concerns and any impact the concern may have on the community.

u 3rd Paragraph: Thank your reader for taking the time to read your letter and make sure you re-state your concern. Provide a way for him to respond to you letter. Always add that you look forward to hearing their response on the issue. Now they know you expect an answer.

u Sincerely, u Your Name

u Your Address u Phone number u Email address

HOW DO WE ASK?

·    Be brief

· Bold but politely · Be Confident

·    With evidence

·    With best practices example

TIPS

· Use some ego massaging · Build rapport

·    Arouse interest

· Appeal to enlightened self interest · Build empathy

Use emotional intelligence

Posted in Basic Education, governance, Politics

Towards Developing a Training Package for House Committee members on Basic Education

by

Noel Ihebuzor

Interest in increasing the effectiveness of actors and duty bearers in the public domain has continued to grow since its beginnings following the launch of the movement in new public management (Hood, 1991; Gruening, 2001). The advantages claimed for a New Public management (NPM) approach in governance include the following – greater efficiency, greater focus on performance and results as well as their objective measurement, improved use of resources, these including human, financial and material resources. Hand in hand with these developments in public sector management has been a call for greater value for money in the use of resources appropriated by governments in the provision of basic social services such as Basic Education, primary health care as well as water and environmental sanitation. Members of parliament have important roles not only in ensuring that budgets are approved and appropriated for the provision of such basic social services but also in seeing that the approved budgets are utilized in manners consistent with the best practices in public finance management (PFM). Such roles ensure that cost savings, cost efficiencies and service maximization are achieved in the use of public resources and assets.  

It is such development thinking that informs the support that development partners working through relevant ministries continue to provide to the training and sensitization of law makers in Nigeria. UNICEF, for instance, has supported the design and development of a training manual for the training and sensitization of law makers from the state houses of assembly who are members of house committee on education. The purpose is to aid in their understanding of the processes primarily around the UBE act as well as other education documents/plans as a necessary step strengthening their capacity to provide required legislation and oversight for the education sector.

The training/sensitization programme has two objectives:

  • to facilitate an enhanced understanding of the education sector and its recurring challenges.
  • to acquaint law makers on the role they should play to protect education especially at the basic level through legislation and oversight.

Basic Premises

Basic Education is the foundation of all education. If the foundation is weak, then the entire edifice risks instability and possible eventual collapse. It is therefore important that this substructure of education is solidly built. Secondly, basic education caters for the education for all at the base. It is thus the level of education with the greatest egalitarian relevance and appeal. It is the level of education that any one with an interest in inclusive education will first to need to tackle and get right. A society with an interest in stimulating economic growth through investment in education will also need to invest in basic education as it has been shown to have multiplier effects of all other aspects of education and uptake of basic social services. All the thinking above inform global interest in universal basic education as one lever for vital socio-economic transformation.

The UBE programme in Nigeria has its parentage in a number of human rights documents and development program thinking. Most human rights declarations make the important distinction between those who have rights holders and those whose custodial, constitutional and social functions are to ensure that those rights are met. Such persons are known as duty bearers. There is now evidence that the capacity and ability of duty bearers to effectively discharge their obligations to duty holders is a function of several factors  –

  • Understanding and appreciation of those rights
  • Importance and significance of those rights
  • Awareness of and Empathy with the plight of rights holder
  • Sense of Solidarity with rights holder
  • Level of Education and information of the basis of those rights
  • Knowledge of what to do and who to partner with to further those rights etc

In furthering the actualization of the rights of rights holders, duty bearers carry out a number of linked functions which include

  • Service provision
  • Procurement
  • Service supervision and monitoring,
  • Advocacy and awareness creation,
  • Alliance building and networking
  • Standards setting 
  • Compliance monitoring
  • Law making        
  • Mentoring, etc

Though all these functions are important, perhaps the most important is that of supervision. Supervision ensures compliance with agreed standards, proper resource utilisation, service provider conduct and presence, effective service delivery and waster minimisation. This is true whether we are dealing with duty bearer functions in the areas of water and sanitation, housing, leisure, recreation, nutrition or education. Indeed, in basic education, supervision by duty bearers leads to greater value for money and to ensuring that public resources set aside for or dedicated to basic education are optimally utilized.

Of all duty bearers, members of the house of representatives, especially those in committees charged with oversight functions for Basic education, have a critical role to play in the sustenance of BASIC EDUCATION.  They can carry out these roles in several ways, some of which have been mention in passing earlier in our general consideration of the roles of duty bearers in the provision of universal basic education. With specific regard to this subsector of basic social services, members of the House committee can get involved in the following ways

Advocating with the Executive for improved budgets for basic education

Insisting on improved public finance management as it concerns basic education at all levels of the value chain

Moving bills for basic education management, administration and or improvement, be these in the areas of minimum standards, Teacher hiring and firing, Teacher Incentives, Teacher Qualifications, Conditions for PRESET and INSET

Monitoring resource utilization in basic education

Lobbying, influencing and mobilizing other policy makers, the executive, the private sector and other social influencers for necessary policy changes that would advance all aspects of basic education be it Access, Retention, Quality and Completion.

To carry out these many functions, such House committee members need to equipped through exposure to a learning package which blends elements of sensitisation and guided learning experiences to acquire certain skills, affects and capacities.

The rest of this paper describes the steps taken in the design and development of this special programme for house committee members of basic education. It describes the processes adopted as well as the considerations that informed them.The development described below was carried out by a group of educators, teacher trainers, educational planners and administrators working together as a team. The emphasis here is on team work.

Step 1 – identify the essential core and content of the learning package.

To do this, the team had to answer the question – for a house member to lobby effectively for universal Basic education, to monitor Basic education provision, to provide oversight for basic education provision, to make laws for basic education, to move bills for basic education, to become an advocate for basic education, what does he or she need to know? Questions like this represent some form of indirect needs assessment. As is now well accepted, needs assessment is a necessary first step in the design of relevant learning experiences and packages.  Carried out in the form of a brain storming exercise by the design team, this exercise yielded the following three core knowledge needs/areas of vital learning

Policy framework for basic education – National   Policy   on   Education (NPE) 2013, normative framework for basic education provision

Nigeria and Universal Basic Education Programme (UBEP) – some history and Context and How UBEP works

Functions of House Committee on Education with regards to Universal Basic Education

These three core learning areas were examined and debated until consensus was achieved that they constituted the necessary, sufficient-Adequate and relevant tripod on which the learning package for House committee members could be built. It is important for us to remind ourselves here that necessity, sufficiency-adequacy and relevance are the prime determinants of correct choices in curriculum design.

Step 2 Conduct a task analysis and work breakdown of each of the elements of the legs of the tripod

The team agreed that the next step would demand that each leg of the tripod be now broken into its constituent parts. For this exercise, the writing team broke into three groups, with a group working on one of the tripods. At the end of the exercise, a plenary was conducted and the following sketch outlines were agreed upon for each of the three arms of the tripod.

Policy framework for basic education – National   Policy   on   Education (NPE) 2013, normative framework for basic education provision

  • The National Policy on Education (NPE) – policy thrust and specification and prescriptions by level
  • Normative frameworks influencing and guiding educational provosions- The Universal Declaration of Human rights, The UN Convention Rights of the Child, The African Union Charter on African Child, The UN Convention on the Elimination of all forms of Discrimination against Women (CEDAW), and the Ssustainable Development Goals (SDG)
  • Data speaks – the importance of data in education planning and what current data says for each state
  • Key issues in Basic Education – Access, Participation, Retention, Completion, Quality and their indicators, Net versus Gross enrolment
  • Contending issues in basic education – Equity, Inclusion, Inclusion, Gender, Costs of Basic Education, Benefit of Basic Education, Externalities of Basic education, Out of School Children;
  • Things that make for quality education – learner, instructional, administrative, school plant, and environmental factors
  • Quality indicators in basic education delivery
  • Quality versus non – quality indicators in Basic Education

Nigeria and Universal Basic Education Programme (UBEP) – some history and Context and How UBEP works

  • National and global antecedents of UPE and UBE
  • The Regions and Education Ordinances 
  • UBE Legislative framework.
  • Education indicators
  • Education plans and levels – strategic plans versus operational plans
  • Effective schools – their attributes and things to look out when monitoring basic education
  • How to make schools effective
  • Obstacles in the implementation of Basic Education and Strategies to overcome them.
  • Example of successful implementation of basic education act from a comparable country and what this means for Nigeria  

Functions of House Committee on Education with regards to Universal Basic Education

  • Committee members and their roles and responsibilities to the basic education sub-sector
  • Skills required to discharge these roles and to function effectively
  • Revisit to core indicators that would guide the discharge of the roles and responsibilities of house committee members

Step 3

Constitute each of these tripods into a learning session and develop learning outcomes for each session

SESSION 1

Learning Outcomes

At the end of this session, participants should be able to:

SESSION 2

LEARNING OUTCOMES

At the end of the session, House Committee Members should be able to:

Session 3

SESSION 3

Members of the Education Committee have among their numerous functions the responsibility of oversight of education matters.  This responsibility involves ensuring a variety of outcomes in education through monitoring, supervision, advocating, lobbying for bills and laws by consultations, communication, negotiation, consensus and relationship building. 

At the end of the session, House Committee Members should be able to:

Step 4

Develop the learning package in line with steps 1-3 above

Step 5

Subject the output of step to peer review, critique and validation.

Validation of this training document was done through a live presentation with lawmakers from four states. Reception was positive and indeed enthusiastic. The writing team however also learnt a few lessons from active engagement and participation in the process for strategic planning and Programme implementation 

Lessons learnt

Some lessons were learnt in developing the training materials. These include the following:

importance of team work

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importance of context sensitive learning materials development

importance of peer review

the sobering truth that effective curriculum building as an interactive process

the fact that effective curriculum development is an iterative process

importance of stating clear and realistic learning outcomes

Writing

      Hood C. 1991. A public management for all seasons?, Public Administration. Vol. 69. No. 1

Gruening, G (2001) Origin and theoretical basis of New Public Management, International Public Management Journal 4,  1–25

Posted in Basic Education, Politics

Communication for Development (C4D) and its relevance to development across all sectors in general and to education in particular –

Talking points for the

CABE/C4D/GEP 3 workshop April 2019

developed

By

Noel A. Ihebuzor, FSSD

  • What is C4D?
  • Fefer to processes, strategies, materials and activities conceived and executed to catalyze, galvanize, spur, support development efforts in a given polity
  • Is context sensitive and culture informed and incorporates elements of semiotics, marketing, journalism, sociology, psychology, metrics, monitoring and evaluation and business management.
  • Grew out of initial beginnings in audiovisual aids and then to IEC, through BCC and to full grown C4D
  • C4D is integrated and Deals with both the supply and demand side of development planning, implementation, monitoring and evaluation 

Excerpt from Unicef

Communication for Development (C4D) is one of the most empowering ways of improving health, nutrition and other key social outcomes for children and their families.

In UNICEF, C4D is defined as a systematic, planned and evidence-based strategic process to promote positive and measurable individual behaviour and social change that is an integral part of development programmes, policy advocacy and humanitarian work.

C4D uses dialogue and consultation with, and participation of children, their families and communities. It privileges local contexts and relies on a mix of communication tools, channels and approaches. C4D is not public relations or corporate communications.

C4D seeks to accelerate achievement of key results in UNICEF’s Medium-term Strategic Plan (MTSP) for the Millennium Development Goals (MDGs) by:

Increasing knowledge and awarenessImproving and building new skillsMaintaining and increasing demand for products and servicesImproving the performance of service providers Changing individual behaviors and collective practicesInfluencing attitudes, social norms and power relationshipsEnhancing self-esteem and promoting self-efficacyChanging national and local policies and legislation
  • Basic education needs C4D but according to the consultant C4D is under-represented in education unlike in medicine
  • And Education?
  • Education is core to development 
  • Education confers so many benefits
  • The unplanned benefits are known as externalities 
  • Externalities include increased earning ability, poverty reduction, break in intergenerational transmission of poverty, drop in fertility, rise in literacy etc
  • EDUCATION at both global and local levels is characterized by issues of gender based, social class related and location induced disparities
  • Too many kids of the poor are out of school for a host of reasons
  • Too many kids in rural areas are out of school – economics, culture, patriarchy, male child preference, parental poverty, ignorance, superstition, religious zeal?
  • Key issues in education are ACCESS, QUALITY & ACCOUNTABILITY 
  • Access issues include limited number in schools OOSCI, absence of school space, low NER and GER, NAR,  plus the distance that drive these – fees, distance to school, safety issues
  • Quality issues deal with instructional materials and teacher factors in school including teacher training, teacher numbers, and time spent on teaching, curriculum, methods and methodology and a host of CFS related issues
  • Accountability challenges relate to general governance issues, stakeholder engagement, school supervision, duty bearer failures – eg not mobilizing communities, not creating awareness, poor service delivery, rights holders not asking for their rights, the externalizing of responsibilities, ignorance, weakness, sloppiness, failures in attendance monitoring, teacher management and general incentives,
  • The general theory on which the study is designed around is that all of these are amenable to improvement through C4D
  • Is the pitch for Integrating Koranic schools a red herring? What of quality issues involved?
  • Study also looks at the mapping of current C4D interventions and suggests how synergies can be achieved through better stakeholder coordination and dialogue