By Noel A. Ihebuzor

Twitter abounds in twitfights – fights between foes as well fights between former friends who have now parted ways for one reason or the other. When fights are between former friends who now find themselves on different sides of the political divide, the clashes tend to be very mean and vicious. The acrimony betrays the persisting bitterness and hurt that one party or both feel over the parting of ways. It is as if the fighters ignore one basic fact of life which is that some good friends must part someday, and that associations do not all always last forever. In life, friends do often fall out and part ways. This basic truth appears to be lost on quite a number of persons. Such persons hold on to a position which I call the permanence of associations and immutability of views position. Parting of ways or rethinking of positions by the other party are often very strongly resisted to the point where the person who decamps or changes his/her view is often treated as a deserter, a defector and a sell-out.

Positions of the type described above abound in the thriving twitter political party activist community. (I use this term to describe a community of persons who use Twitter mostly to actively promote the cause of a particular party. Members of this group, the political party activist group, must be distinguished from political activists. The former tweet and blog more like political party agents. The latter maintain more objective positions and tweet on governance, political, and accountability issues without favouring any political party. This distinction is important as a lot of unnecessary misunderstanding is caused by a conflation of the two terms).

In this political party activist community, change of positions and perceptions is viewed as a clear indicator of defection and desertion, offenses that are seriously viewed. Such changes are viewed as some form of social “apostasy”. And apostasy is perceived as a grievous sin, a perception that is most accentuated in communities with tendencies to self-ascribed moral righteousness. “Apostates” must be condemned to “social” disgrace and demise. Apostates must be treated as social lepers. They are to be ridiculed and subjected to all forms of social pressures. And all of this because apostates are a danger to the group they left. They possess a Snowden-type risk potential and precisely because of this, their credibility must be seriously eroded and progressively destroyed.

Matters are also not helped by the attitudes of the deserters/defectors, these modern day social apostates, themselves. Like most fresh converts to new faiths and belief systems, these social apostates consistently betray excessive zeal typical of neophytes as they try to settle in to their new camp. Most exhibit a tendency to dwell on and detail the evils of the groups they have left, a tendency that irks that group and one which then further exacerbates the already seething acrimony between the deserter and his/her former associates. Soon, the leaders, gate keepers, enforcers, whips and foot soldiers of that group are up in arms, defending the honour of their group and attacking the deserter. They have recourse to a variety of strategies in doing this.

These strategies include naming, recalling of previous tweets which the attacking group believes are diametrically opposed to the deserter’s current position and shaming the deserter. The deserter’s reasons for leaving are trivialised, ridiculed and made to look pecuniary and materialistic. The tweets and comments of the “apostate” are unearthed and hurled in his/her face just to show how inconsistent and unreliable he/she is. The strategic goal here is to call attention to glaring inconsistencies between present position and previous tweets – the end game is to undermine the credibility of the defector. Taunts abound. Wicked jibes and hurting jabs fly around. A campaign of name calling is unleashed on the deserter, a campaign where no punches are pulled and which may even go as far as in one case to saying that a deserter was so poor that he “used to drink garri” in his undergraduate days. People watch from the sides, either amused or too frightened to wade in as the gladiators engage in bloody, vicious but mutually demeaning bouts and jousts.

The attack on the defector is an eye opener and dampener to those within the circle who may have been contemplating either changing camps or moving to more neutral positions. The message to such persons is clear. This is what you are likely going to get should you ever desert us. The attacks are thus not fortuitous but have a functional intent – to discourage and deter other potential deserters. Successful defection deterring strategies keep members in – once you are in, you cannot leave – a bit akin to what I call the Hotel California syndrome – you can check out anytime you want but you cannot leave!

Most deserters/defectors act as if they cannot understand the flurry and fury of the attacks on them. A little reflection should make any deserter/defector understand why those attacks are necessary and likely to come.

• First, a defector must realise that his/her defection is a threat to his/her former associates. You know too much. Your former associates are not sure how much you will give away. They will want to put you away socially for good before you can do their group any harm. Basic survival principle, not ideology or any higher order principle, I believe, is what drives the chief whips of your former group as they come after you.
• Secondly, a defector must also realise that he/she is also a threat to the his/her former associates in the sense that he/she is a reminder to those inside that they too could defect one day.  Now, that must be an uncomfortable feeling because it introduces some gnawing doubts in the minds of persons who cannot afford to have their present beliefs or rightness of their present positions tested/questioned. Remember what George Santanaya said about some group of persons re-doubling their efforts in situations of doubt – well a defection creates one of such a situation.
• Thirdly, a defector should realise that his/her defection hurts the pride of his/her former associates. And when people are hurt, they hit out, and hitting out on impulse does not subject itself to the controls and norms of rational conduct.

The foregoing should enable the deserter to understand the onslaughts against his person. Desertion is not cost-free. You should expect them to come after you. But you must not fight them each time they come after you. Choose your battles! Don’t go galloping into every battle! One key aspect of successful military strategy is knowing which battles to fight and which ones to walk away from. Walk away, avoid the fight – even if they call you “Coward of the County”. Walk away, “walk on by”. If you do not respond, they are likely to get tired and find other things to spend their energies on.

This write-up would not be complete without a brief mention of what happens in the camp that receives the “decampee”. It is simple. The strategy of attack and damage is reversed:

The new “decampee” is presented as someone who has seen the truth, who has suddenly become aware of the folly and evil in his/her previous ways, one who has seen the sinfulness and greed of former associates and as one who now regrets ever associating with such evil people in such an evil party. The devil, who is a convenient scapegoat, takes a good bashing in this new dance of the converted and the redeemed.

• The decampee’s conversion narrative is cleverly spun and elevated to achieve about the same dramatic intensity as Saul’s conversion on the road to Damascus. A blind eye is suddenly developed to everything that the new convert and prized acquisition ever said whilst a member of the opposite side.
• New spins are put on any comments such a convert may have made on persons, character flaws, fat bank accounts, crimes and indiscretions of members of the group he/she is now joining. Damaging comments on how non-electable some members of the receiving group are get blacked out! An unwritten rule which places an embargo among the “faithful” on ever remembering or writing on these telling social comments, except to excuse them as either slippages or works of the devil immediately comes into effect.
• A package of rewards and incentives, including mentions and praise, is made available to the new convert to encourage continued membership…and all is rosy and honky-dory until there is a falling out. And then the dogs of war are unleashed and we are back full cycle.

There are some lessons in all of this. And I will summarise these as bullet points

• Be careful who you associate with on Twitter.
• Be careful who you dine with
• If you must dine with the devil, go with a long spoon.
• You do not have to belong to the “in-crowd” to be relevant.
• Do not let others be the ones to determine your relevance
• All that glitters is not gold.
• Shine your eyes
• Free your mind
• Use your mind.

It is good to belong on social media but please do not sell yourself or your soul to belong. You can use social media to grow, to learn, to engage and to share but that same social media can kill your mind and stunt your thinking if you allow yourself to be sucked into unhealthy associations. Engage wisely!